20 years with AARP
Connecting up to 38 million
members to “Real Possibilities.”
AARP Services Inc
2018 marks the 20th anniversary of CIA’s partnership with AARP.
Our relationship started with the transformation of the brand from American Association of Retired Persons to what it is today – AARP. We introduced a strategic shift of membership to include Baby Boomers at the age of 50.
Since 1998, CIA has served as a critical source of creative thinking and strategic direction to drive new membership from an ever-changing audience. For the last two decades, we have evolved with AARP offering “real possibilities” to its members.
Having a profitable impact on membership year after year.
Whether a print ad, direct mail, or a digital campaign, CIA has helped to acquire new members and helped to stem attrition of their current members for the last two decades.
Bettering the customer experience one partner at a time.
Whether partnering with insurance giants like UnitedHealthcare, and the Hartford, CIA continues to be the go-to agency partner. We effectively execute award-winning creative and drive incremental revenue with complex value propositions while weaving Fortune 500 brands with the tone and manner of AARP. In fact, we led the charge as the critical liaison and dual partner for both AARP and JPMorgan Chase in the ongoing acquisition and customer engagement efforts of their co-branded credit card.
A strategic alliance to new brands and innovation.
When AARP wanted to effectively extend their brand and improve their overall customer experience, they called CIA.
AARP seized the opportunity to be on the forefront of brain health innovation with the development of Staying Sharp. CIA, being an integral part of the brand’s evolution, took it from a simple online brain game platform, almost a decade ago, to a stand-alone, fee-based service.
Rewards for Good
In support of AARP’s social mission of improving the lives of people age 50+, Rewards for Good was created as the first-of-its-kind loyalty program. CIA lead the creative charge in designing and executing campaigns that have increased online engagement from younger members, improved the customer experience by helping to build yet another successful product for AARP.