CreativeIntelligenceAgency

Launching an affinity credit card for pet lovers was easy. We created a campaign that appealed to their emotional bond with their pets through copy and imagery. And, the cost of personalized address label premiums was more than offset by the incredible results this package delivered to our client.

College students were targeted using language to which they could relate, and visuals that reaffirmed the excitement of responsibility and independence. Establishing a bond between new customers and the bank proved profitable.

Pairing a high-end dimensional format with a serious bonus offer proved effective at overcoming the reluctance of affluent American Express customers to make the switch to Chase Sapphire Preferred. The "Start Dreaming" campaign lifted 200% over control, making this a clear winner.

By simply pointing out that the perceived prestige of "member since" only adds up to years of annual fees, we successfully converted American Express loyalists to Chase Sapphire - offering all the same high-end benefits, rewards and service without the annual fee.

We helped 21st Century translate promotional branding into hard-working direct mail with clean, streamlined creative that carefully incorporated elements of the new brand and communicated their new position as a high quality, low cost insurance provider. We not only met the clients' goal of maintaining control-level response rates, we surpassed it.

To sell a no-frills card with a low rate, we capitalized on an endorsement by USA Today, positioning it as the only card that helps cardmembers save money. This clean design featured a unique window to prominently display the endorsement, and a concise interior that built support to justify our claims.

To market Chase Freedom to a more affluent audience, we developed creative that conveyed exclusivity through a personalized invitation format on high-end paper stock, paired with a compelling bonus offer presented as a gift card. The success of this piece led to further adaptations that appealed to a broader range of prospects.

A blockbuster offer. A larger than life star. Capitalizing on the release of King Kong in theatres worldwide, Universal and Chase were able to offer an incredible entertainment value and maximize response by offering movie enthusiasts the opportunity to choose their own credit card design.

To launch a co-branded credit card to Subaru enthusiasts, we designed a creative that marries the rewards of the card with the aspirational appeal of the highest performing Subaru. An exiting and dynamic design, as well as compelling copy, provided a winning combination of performance and value.

Targeting Harley Davidson enthusiasts, we created a co-branded direct mail piece that combined the freedom of the open road, the craftsmanship of a superior motorcycle, and the value of a quality financial tool. Our message proved appealing to the niche market and riders of all levels.

Working to appeal to travelers who value a low-cost flight, our creative highlighted the ease of getting a free flight, and the bonus of free checked bags. Messaging "free flights now, free flights later", travelers soon saw the card as their ticket to all the free flights they need, lifting response by 14%.

With a sleek and prestigious look, a powerful tone, and a larger-than-life approach, we created a new sense of excitement among Porsche enthusiasts. The message combined the essence of the Porsche brand and exceptional service of First USA.

"Rewards you can use for any trip, anywhere, anytime" delivers on what Travelocity customers want - more free travel and the total freedom to go anywhere with the rewards they earn. Our messaging was effective in helping cost-conscious travelers get on board with a better travel rewards card. This successful package quickly became control.

Targeting Wyndham Rewards members, our messaging for this product launch led with translation of the bonus offer into a tangible benefit of free nights. It was supported by the card's competitive advantage as the "only card that earns free nights at Wyndham Hotels" as well as a rich earning structure. Our messaging resonated with the target, resulting in a 19% lift over the control.

Targeting OnePass Rewards members who expect first class service, this airline ticket format illustrated how quickly cardmembers could achieve their first travel reward. The clever presentation of a mileage summary combined with aspirational travel photography highlighted additional bonus opportunities, first class lounge access, and free checked bags, effectively communicated the additional value offered by the card.

Pairing a rich offer with an existing brand affinity, this package promised to deliver an even more extraordinary Marriott experience with more free nights, enhanced benefits, service and perks for cardmembers.

Nothing was lost in translation when we helped launch a German homeopathic brand in the U.S. market. Our trade show campaign introduced products and communicated efficacy to American practitioners by positioning product results alongside happy, healthy patient outcomes.

VirtualIntern.com offered business a new way to recruit future talent by matching them with students seeking experience (and vice versa) through their innovative online intern placement service. We got the word out through cutting-edge promotional creative that spoke to both students and businesses, clearly explaining the program and highlighting the easy registration process.

When casual wear became the norm in corporate culture, we helped Jos. A. Bank protect market share by introducing a loyalty program for both corporations and their employees. Our two-step campaign first targeted top decision makers at Fortune 500 companies to enroll, then provided discount incentives for employees, which led to an increase in incremental spend and a full program roll-out that continued for 5 years.

We re-launched the Ink Bold business card, helping to establish Chase as a leader in business cards and compete with other premium business rewards cards. Our creative blended rational benefits like spending flexibility and accelerated earn with the emotion of using rewards to enjoy success, reinforcing Ink's brand of celebrating entrepreneurs and supporting small businesses.

To re-launch the Ink Plus product, we reached affluent, travel-focused businesses with creative that illustrated the value delivered by the card's premium travel features and robust rewards program. With bold messaging and clean design, this quickly became a control in market.

In an effort to increase member engagement and enhance value, AARP asked us to help them target new Provider partners in the consumer package goods, retail and grocery industries. We crafted a stand-out piece to target key decision makers in each industry, inviting them to participate in a mutually beneficial partnership that provides direct access to the powerful 50+ market and the ability to capitalize on the strength of the AARP brand.

Targeting low-engaged Amazon.com card customers with a limited-time spend incentive, our "step 1-2-3" creative presented a simple enrollment message and served as a benefit reminder. This creative increased enrollment rates significantly over previous efforts, and incremental revenue continued to grow even after the promotion ended.

Suffering from a large inactive customer population, the Marathon MasterCard needed a way to generate usage and encourage spending. Our summer spending promotion combined useful seasonal offers with a sweepstakes, and was delivered in a fun CD case that was easy to carry and stood out in the mailbox. The unprecedented success of this program included a huge response rate and millions in incremental sales.

To increase card usage, this simple postcard illustrated how common business purchases can be easily turned into valuable rewards. By providing real examples of business expenses, we successfully drove purchase behavior and shifted more spending to the Ink card.

In an effort to drive additional summer spend, E*Trade credit card customers were offered the opportunity to earn bonus points in three different categories. Our campaign included a wallet-sized reference card that served as a handy reminder of the rewards they could earn just by using their card.

This series of communications helped Enfamil stay the formula of choice for new mothers by forming a trusting relationship and offering real value. Sent bi-weekly, a newsletter format offered coupons, helpful hints and tips to keep them engaged and keep Enfamil top of mind.

Amazon.com needed to introduce a new rewards redemption option to customers - one that allowed them to use their points directly at checkout. This exciting news was communicated in a high quality folder and fulfillment brochure, which clearly explained how to use the new Shop with Points feature, and reminded them of the additional value their card provides.