The internet and whirlwind of social networking has forever changed the world of advertising and its clients — forcing companies to realize that an ideal balance of both digital creative and print campaigns are needed to capture today’s audiences.
Sure, social media and digital marketing have changed the way many marketers reach their audiences. But that doesn’t mean that traditional channels, namely direct mail, are any less effective.
Today’s adults in their early 20s only know of a world with Internet and email. For many, their first mobile phones were smartphones and they’ve never experienced connecting to the Internet…
We all delete tons of emails every day. A few clicks, swipes, or drags to the trash are all it takes to do away with an email we’ve deemed unworthy of our attention. But then there are always a few that get us. Was it the offer we couldn’t refuse?
Although we work with international corporations and create global marketing campaigns, at the end of the day Creative Intelligence Agency is a small business. So we know all too well the needs of…
According to the latest “Maritz Loyalty Report: U.S. Edition,” consumers are looking to make the most of their relationship with their favorite brands. And they want to be rewarded even more…
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